Market entry
We price it, position it, then put it in front of the retailers, distributors and buyers who can actually move volume.
Marketing & trading · UAE ⇄ Egypt
Your brand.
Both markets.
UAE to Egypt, Egypt to the UAE. We open the doors, negotiate the deal and run the campaign that sells the first container — and the next ten.
- 2Markets. One team.
- 115M+Consumers in reach
- 9Sectors traded & marketed
We represent · We distribute · We advertise · Across two markets
Who we are
Afaq means horizons. Ours are the UAE and Egypt.
We are a marketing and trading company based in the United Arab Emirates, and we work one route in both directions. At one end, a global retail and re-export hub with serious spending power. At the other, the largest consumer market in the Arab world. Both are hard to enter cold.
Brands rarely fail abroad because the product is wrong. They fail because the way in was wrong. We are your agent, your distributor and your marketing team at once — we find the buyers, settle the terms and build the demand that keeps the shelves moving.
- One partner: agent, distributor, agency
- Real buyer relationships on both sides
- One name on the contract, two markets
At a glance
FocusThe UAE ⇄ Egypt trade lane
ModelCommission agency, distribution & marketing
ChannelsModern trade, retail, HORECA, e-commerce
CategoriesFMCG, food, beauty, lubricants & chemicals, and more
BaseUnited Arab Emirates
Working languagesArabic & English
What we do
Everything it takes to cross the border
Representation, wholesale and advertising under one contract — carrying a brand from the first meeting to the first repeat order.
Commission agency & representation
We work for you on the ground — bringing seller and buyer together and closing the transaction in your name.
Wholesale & distribution
We pick the distributors, negotiate the terms and manage the channel — so your goods land where they sell, not where they sit.
Advertising & campaigns
Press, radio, TV, outdoor, online, activations, stands and point of sale. We create it, place it and buy the media behind it.
Digital & social media
Paid social, online advertising, community management, influencers and content — built separately for each audience, because the two do not respond alike.
Marketing consultancy & PR
Go-to-market strategy, public relations, sales promotion and direct marketing — planned around how each market actually buys.
How it works
One route. Four stages. Both directions.
The same team stays on it from the first assessment to the tenth reorder. Nothing is handed off halfway.
-
01
Assess
Demand, competitor shelf, landed cost, labelling and regulation — and the price your product has to hit to win.
-
02
Connect
We shortlist the importers, distributors and retail buyers who matter, then approach and negotiate — on your behalf, on your terms.
-
03
Launch
Listings, trade terms, localised creative and an entry campaign built for the channel — retail, HORECA, marketplace or direct-to-consumer.
-
04
Grow
Always-on digital, promotions and in-store activity, measured against sell-through until the reorder is bigger than the launch.
🇦🇪 UAE → Egypt
Emirati and UAE-based brands into a market of more than 100 million consumers — modern trade, traditional retail and a fast-growing e-commerce base.
🇪🇬 Egypt → UAE
Egyptian manufacturers into one of the highest-spending consumer markets in the world — and the Gulf re-export traffic behind it.
Sectors
What we move
We are not tied to one category. We take on what we can genuinely sell in the market we are aiming at — fast-moving consumer goods through to industrial supply.
Food & beverage
FMCG & household
Beauty & personal care
Fashion & textiles
Home & furniture
Building materials
Lubricants & chemicals
Health & wellness
Consumer electronics
Why Afaq
Why brands hand us the route
Trade and marketing in one house
No agent, plus agency, plus consultant. The people who win the listing build the campaign behind it — and answer for both.
Two cultures, read correctly
Price sensitivity, packaging, channel, tone of voice: Emirati and Egyptian buyers differ on all four. We localise. We do not translate.
We earn when goods move
As a commission agent we are paid on movement, not on meetings. Repeat orders are our business model, not a bonus.
One counterparty, cleanly contracted
Contracts, invoices and payments run through one UAE company, so nobody is chasing paperwork across two jurisdictions.
Get in touch
Tell us what you want to move
Send the category, the market you are aiming at and how far you have got. You will get a straight answer on the opportunity and what entry actually costs.
-
WhatsApp+971 52 597 3483
-
OfficeSharjah Media City, Sharjah, United Arab Emirates